Biography


🇮🇹 🇵🇹 🇿🇦 🇦🇪

From an early age, I was hooked not just on TV shows and magazines, but on the ads in between.

Thirty years later, that obsession has turned into a career. From art classes during South Africa’s golden age of advertising to leading award-winning creative teams in Dubai, I’ve stayed driven by the same belief: the best ideas don’t just sell, they stick.

Along the way, I’ve pitched and won for global brands, built diverse creative teams, guided campaigns across platforms, and earned recognition for work that moves people. My philosophy is simple: 
get shit done, and get shit done brilliantly.

Experience



Guiding a hungry team in developing pitch and award-winning work across every platform for one of Publicis Groupe's premiere agencies in the GCC. Working closely with Visa, Hisense, Philip Morris, Nivea, RTA, Majid Al Futtaim, Mahzooz, etisalat/e&, Merex, Omniyat, and DTCM. 

Pitches won: 

ADREC - 2025 Hisense retainer -2024 
Omniyat projects - 2023 
e& (Etisalat) - Creative lead: Freedom brief - 2022 
MOK (Hong Kong) - HNB Tobacco - 2021 
Majid Al Futtaim - iam.ai SuperApp - 2020 
DTCM - European Campaign - 2020 
RTA - Multiple Campaigns/Projects 2020/21/22/23/24/25 

Awards:

Clio Health 2025 - Sound Affects - Bronze - Mental Health 

Smarties MMA MENA 2025 - Sound Affects - Gold - Brand Purpose/Activism / Gold - Small Budget, Big Impact / Silver - Brand Experience / Bronze - Social Impact 

Cannes Lions 2024 - Sound Affects -Shortlist - Fundraising & Advocacy 

Dubai Lynx 2024 - Sound Affects - Silver - Excellence in Radio & Audio/Use of Music & Sound Design + 4 Shortlists 

Loeries 2024 - Sound Affects - 2 X Bronze - B2B Creativity - Audio Database/Digital - Web Browser-based Experience + 3 Finalists 

New York Festivals AME Awards 2024 - Sound Affects - 2 Bronze in Activation and Advocacy + 6 shortlists 

MENA Effies 2024 - Sound Affects - Gold - Positive Change: Social Good - Brands 

Rock the Tock - Gold Runner Up 2021


Creating concepts and developing distinct art direction across multiple channels with a social-first approach to a broad selection of global, regional and local clients including Lexus, IKEA, Dubai Design District and EXPO2020.




Conceptual thinking and Art Direction for Geometry Global (now known as VMLY&R COMMERCE), WPP's global activation and experiential agency. Working across multiple channels on Coca-Cola, Johnson & Johnson, RTA, Volvo, Lexus, Advil, British American Tobacco, as well as luxury brands Bentley, Cartier and Robinsons. A strong proactive program and drive has produced innovative and left-field ideas and Dubai Lynx shortlisted work for Volkswagen. 

Awards: Dubai Lynx 2018 - VW App Connect - Shortlist


Award-winning conceptualising, art direction and creative direction on premium FMCG and financial services across print, TV and digital 

Pitches won: SABMiller - Grolsch Premium Lager



Conceptualising and art directing integrated marketing campaigns and sponsorship properties



Conceptualising, art direction for experiential marketing campaigns for Publicis Africa’s largest activation agency.

↑Back to Top