What is unique about Public Transport Day 2020?
It’s happening on the cusp of EXPO 2020, never has Dubai had thousands of people from all over the world.
Various campaigns are already on – Expo as well as RTA for Expo.
We don’t know what the themes of these campaigns will be – so we need to create a stand-alone/tactical campaign, which addresses both PTD as well as Expo.
It’s the only year which has the number 2020 in it.
Activation ideas
Main Activation
