Jawwy TV wanted to grow its relevancy by increasing the level of engagements with the target audience to ultimately convert people from social media platforms to the application.
The line of thinking lies with with the current status quo and what is taking place around the globe; the Pandemic situation.
Some of our movie titles such as Contagion, 28 days later, Outbreak, & 12 Monkeys.
Plan of Action: Immerse
Acknowledging the reality and addressing it as Jawwy TV. This will be a great way to shed light on the brand and how we as Jawwy are actually affected by the covid as much as you are by referring some of our movies
Instagram
Discover content that’s stood the test of time, and escape to a moment before COVID-19. With everyone having Netflix fatigue and hunger for new content, we want to provide some escapism to a pre-COVID-19 era.
Carousels
Escape to a pre-COVID-19 era, see the latest blockbuster movies from 1995. Stay home, stay tuned, and subscribe to Jawwy TV to find out more.
Plan of Action: Converse
Conversing with people about the reality and help them better cope with it.
Making this content revolve around our audience by relating to their daily habits during quarantine while still referencing the movies we have at hand.
Twitter
Using emojis on Twitter, we can spell out the name of each film and ask viewers
to guess what the movie is.
Instagram
Stories with different methods of engagement.
Plan of Action: Convert
An attempt to push people to convert to Jawwy TV subscribbers.