Having reaped the rewards of a successful Q3 offering, we built Q4 to expand the always-on social media platforms with a strong creative platform as well tapping into Facebook's vast toolset to create a deep brand experience right in the viewer's feed.
Films
The main films for the promotional campaign, divided by model categories ie: SUVs in one and sedans in another film.
Instant Experience
Formerly known as Canvas, this Facebook experience gives the user a deeper dive into the Lexus by experiencing aspect of the models usually reserved for catalogue and portals. The Instant Experience is the cornerstone of an always-on approach to social for Lexus.
Digital
Brand and product programatic banners with click-throughs to the promotional offer.